Senior Executive, Digital Fundraising

Job Summary:

Spearheads digital fundraising activities to achieve fundraising targets and assists in building sustainable online revenue-generating channels to support TOUCH’s mission in serving the community.

Principal Responsibilities and Duties:

• Develop, implement and optimise multi-channel digital fundraising campaigns across multiple platforms (social media, email, website, paid advertising) to drive engagement and donations
• Develop and manage donor journeys for online supporters, including acquisition, engagement, and retention strategies.
• Monitor, analyse and report on campaign performance, using data-driven insights to improve strategies
• Manage the marketing budget, ensuring cost-effective and impactful spending
• Support the implementation of automation tools and CRM integrations to streamline digital fundraising efforts.
• Stay up to date with digital marketing trends and best practices to enhance outreach and fundraising efforts
• Support team’s physical fundraising events (pre-event and actual day event operations)

Essential Skills and Qualifications:

• Good degree in Advertising, Marketing or equivalent
• Proven 2-5 years experience as a Digital Marketing strategist or manager – in-house or agency-based
• Experience with email marketing, CRM system (Adobe, Microsoft 365), and marketing automation tools.
• Proficiency in using Google Analytics, SEO, and paid digital advertising (Google Ads, Meta Ads, etc.).
• Strong analytical and data interpretation skills to drive decision-making.
• Ability to manage multiple projects, meet deadlines, and work collaboratively in a fast-paced environment.
• Excellent written and verbal communication skills with internal and external parties

Core Competencies and Attributes:

• High-performing individual who is passionate about delivering winning digital solutions
• Able to adapt to changes and willing to learn new skills
• Proven ability to handle a high-volume of workload in a fast-paced, dynamic environment
• Able to understand data, trends and reports to make actionable decisions