WECHAT INTERNATIONAL PTE. LTD.
Overseas Advertising Data Strategy Product Manager
Manager Permanent 8년 이상 경력
기술
Diagnostic ServicesIssue ManagementWorking With ClientsChannelCross Functional Team BuildingProduct ManagementAdvertising ManagementBudgetingMethodologiesProduct DevelopmentSuccess Driven
직무 설명
Roles & Responsibilities
- Own data analysis and strategy optimization for the overseas ad network, leveraging advertiser and industry insights to drive improvements in ROAS, LTV, and scalability;
- Work closely with Data Science and Recommendation teams to analyze multi-source data, identify key drivers, and design scalable 2. strategies (e.g., bidding, budget allocation, cold start), while building reusable methodologies;
- Lead the development of inhouse data diagnostics platform, to enable efficient issue diagnosis and data-driven decision-making;
Preferred Qualifications
- 8+ years of experience in advertising or datarelated roles, with strong analytical skills and solid understanding of ad recommendation systems; gaming/data science background is a plus;
- Fluent in English, able to collaborate with global teams and handle a fast-paced, high-pressure environment;
- Strong cross-functional collaboration skills, with a result-driven mindset and strong ownership;