Adobe Campaign Classic Technical Specialist

Roles & Responsibilities:

• Implement end-to-end development and execution of campaigns, data workflows, and platform enhancements.
• Manage platform operations tasks. Monitor SLA compliance and coordinate with HQ and cross-functional teams (Marketing Ops, Data, Platform) for rapid issue resolution.
• Clarify, consolidate, develop, and validate system enhancements, such as webforms and data integration with other data sources, etc.
• Oversee data quality and accuracy within the CRM system, configure schema, handle local data import/export, manage typology rule, monitor batch jobs, implement API connections, test data ingestion and event triggers.
• Ensure data handling of all campaigns align with data privacy regulations (e.g., GDPR, PDPA) and organizational security policies.
• Document processes and provide training to team members and users for best practices and effective system usage.
• Offer technical consultancy to business teams on campaign execution and system functionalities.
• Oversee and manage Adobe Campaign Classic and Adobe Real-Time CDP operations and development.

Requirements:

• Bachelor's degree in Marketing, or a related field.
• 3 years of experience in CRM operation, marketing automation, or related fields, with at least 2 years of Adobe Campaign Classic v7/8 experience.
• In-depth knowledge of Adobe Campaign Classic and Adobe RT-CDP, including implementation, configuration, and troubleshooting.
• Strong understanding of customer segmentation, real-time data processing and CRM integrations across different systems for seamless data flow and improved customer insights.
• Strong analytical mindset, with the ability to diagnose platform and operational issues, with a proactive approach to solutions.
• Ability to manage multiple priorities, timelines, and stakeholders, ensuring projects are delivered on time and within scope.
• Strong verbal and written communication skills in English to engage technical and non-technical stakeholders effectively. Chinese language skills will add additional points.
• Familiarity with data protection regulations and best practices.
• Certification in Adobe Campaign Classic v7/8 and RT-CDP.
• Experience with Adobe Experience Platform (AEP), Query Service, SegmentBuilder, and Identity Services.
• Proficient in HTML, CSS, SQL, JavaScript, or and APIs related to Adobe Experience Cloud.
• Strong knowledge of email marketing best practices, cross-channel execution (including SMS and Push notification), data security requirements, email databases, segmentation and matrix.
• Familiarity with JIRA or similar project tracking tools.
• Background in marketing analytics and customer journey mapping.
• Detail oriented, organized, and a multi-tasker.
• Ability to work independently, and collaboratively in a cross-cultural and global environment.